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Helpful Marketing guides with top tips and advice.

CBM Blog

Articles and checklists to help you improve your marketing.

Useful Links

Looking for inspiration or information? You've come to the right place. Here are some of the articles, reports, and research that I’ve found most useful:

• If you’re trying to think more in the customer’s shoes. here’s a lighthearted video to get you started from Marketing Genius Mark Ritson

• Want to know what’s in store for 2024, check out Gartner’s 5 Marketing Trends and Predictions for 2024 and Beyond

• Knowing who you are targeting is key. Try out Hubspot’s make my persona and create a persona for your target audience.

• The 2022 Sprout Social Index: Social Media Trends for the UK & Ireland surveyed over 1,000 British and Irish consumers to better understand what they want from brands on social media in 2023

• Looking for ideas on how to transform your digital marketing? Check out The 2022 Gartner Digital IQ Index Genius Brands eBook

• Measuring brand awareness can seem tricky. Here Netbase Quid looks at different ways to measure brand awareness.

• Econsultancy has some interesting reports on the digital marketing landscape; most of which are free if you register.

• The Economist Intelligence Unit's latest marketing intelligence

• Hubspot has some great resources to get you started, including checklists, top tips and articles. Check out their library.

• Find out what you can learn from the big brands with Interbrand's Top 100 Global Brands Report.

• For smaller businesses, take a look at Mark Ritson’s Hacks for Small Businesses to go BIG

• Royal Mail's report and training on programmatic mail