Handling Price Objections
Turning Price Questions into Value Conversations
Handle price objections with confidence, without cutting your fees.
If you’ve ever had a potential client say, “That sounds expensive” or “I’ve had a cheaper quote,” you’re not alone. This free guide helps you turn price conversations into value conversations, so you can win the right clients without reducing your price.
Download your copy today and start transforming the way you talk about price.
What You’ll Be Able To Do
Does this sound familiar?
You’re attracting enquiries, but too many conversations stall when you mention the price.
You’ve been told you’re “too expensive”, even though competitors offer less.
You know you deliver outstanding results, but you struggle to get that across before the quote stage.
If any of that feels familiar, this guide is for you.
It’s written for businesses - surveyors, consultants, architects, designers and others - who want to stop competing on price and start converting on value.
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From the outset it became clear what would be best for me and my business. Your experience and expertise is evident in your process
2025
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The number of approaches and bookings I get from LinkedIn has risen significantly, so much so I have taken the leap and set up a Limited Company
2025
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Claire's thought-provoking questions helped me gain clarity, stay focused, and keep moving forward.
2025
Sharing my experience and expertise with you
I’m Claire Best, founder of Claire Best Marketing.
With over 30 years of marketing experience from leading big-brand teams at John Lewis and Prudential to helping ambitious SMEs scale, I know what it takes to align your marketing so it drives results.
Now I’m sharing the best of what I’ve learned. This guide brings together 30 years of experience, giving you the tools at your fingertips to talk value not price.
My Promise to You
This isn’t a sales pitch.
It’s the same advice and tools I use with my clients as part of the Conversion stage of my Marketing Alignment Method - helping you turn clarity into clients.
You’ll get clear, actionable strategies you can implement right away.
Because when your value is clear, price becomes secondary.
FAQs
Is it really free?
Yes. Completely. You’ll just need to enter your name and email to receive your copy.
Can my team use it too?
Absolutely. It’s a great tool to spark internal discussions about how you communicate value.
How will I receive it?
You’ll receive an email straight after checkout with your downloadable PDF. Please note you have 24 hours to download it from the email.
Who is it for?
This guide is useful for anyone who struggles with selling their product or service and ends up discounting to get the sale. It’s particularly useful for service-based businesses that rely on quotes, proposals or consultations, especially those who want to win higher-value clients.
Will you email me afterwards?
Yes, I’ll follow up to see how you are getting on and send through any updates or further tips I have. No spam, just practical insights and you can opt out of all emails at any time
It’s time to stop defending your price and start owning your value
