GET IN TOUCH
Do you want to boost your business with expert marketing support? I'd love to help.
Please email me or complete our contact form.
“Claire’s approach, explanations and questions were so excellent. She helped me identify actions I need to take to get clearer on my offering and messaging to enable me to connect with those I want to work with. Thank you Claire - you marketing genius, you! :-) ”
Free Resources
I am really looking forward to hearing from you. In the meantime, here are some useful resources that I’ve built up over the last decade or so of helping businesses just like yours.
Frequently Asked Questions
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Yes, but it doesn’t need to be a 40-page document that sits in a drawer. A clear marketing strategy helps you decide who you want to reach, what you want to say and where to focus your time and budget.
For a small business, that focus can be even more important. When resources are limited, you need to know what’s worth doing and what isn’t. You need to be able to prioritise resource - both time and money.
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There’s no one-size-fits-all marketing budget. It depends on your goals, where your business is now and what you already have in place.
I help businesses make better use of the budget they have, focusing time and money on the things most likely to make a difference and cutting out activity that isn’t earning its keep.
You don’t necessarily need to spend more on marketing. You may just need to spend it better.
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Often, it isn’t because you need to do more marketing. You may already be doing plenty.
The problem is that marketing can easily become busy rather than intentional: posting on LinkedIn, sending emails, updating the website, trying the latest tactic, without being clear about what each activity is meant to achieve.
I look at the whole picture to identify where the gaps are. Is your offer and message clear? Are you converting the interest you already have? Are you visible to the right people?
That’s the thinking behind my Marketing Alignment Method: Clarity, Conversion and then Visibility. It helps you stop simply doing marketing and start doing the marketing that will make a difference.
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That’s often the problem. There are so many things you could be doing that it’s difficult to know where to focus.
I’ll look at where your business is now, what you want to achieve and what marketing you already have in place. From there, I can give you a clear direction, prioritise what will make the biggest difference and make sure your marketing is intentional rather than simply keeping everyone busy.
And if you need ongoing support, I can stay involved to steer the marketing, keep things moving and make sure it gets done and delivers the sales you’re looking for.