Latest Guides
Helpful Marketing guides with top tips and advice.
CBM Blog
Articles and checklists to improve your marketing.
Turning Price Questions into Value Conversations
Handle price objections with confidence, without cutting your fees.
If you’ve ever had a potential client say, “That sounds expensive” or “I’ve had a cheaper quote,” you’re not alone. This free guide helps you turn price conversations into value conversations, so you can win the right clients without reducing your price.
Download your copy today and start transforming the way you talk about price.
Sharpen your message. Strengthen your sales. Align your marketing.
The Clarity Pack gives you five proven tools to get everyone on the same page about what you offer, who it’s for, and why it matters, so your marketing becomes more consistent, confident and effective.
£37+VAT
Useful Links
Looking for inspiration or information? You've come to the right place. Here are some of the articles, reports, and research that I’ve found most useful:
If you’re trying to think more in the customer’s shoes. here’s a lighthearted video to get you started from Marketing Genius Mark Ritson
Want to know what’s in store for 2024, check out Gartner’s 5 Marketing Trends and Predictions for 2024 and Beyond
Knowing who you are targeting is key. Try out Hubspot’s make my persona and create a persona for your target audience.
The 2022 Sprout Social Index: Social Media Trends for the UK & Ireland surveyed over 1,000 British and Irish consumers to better understand what they want from brands on social media in 2023
Looking for ideas on how to transform your digital marketing? Check out The 2022 Gartner Digital IQ Index Genius Brands eBook
Measuring brand awareness can seem tricky. Here Netbase Quid looks at different ways to measure brand awareness.
Econsultancy has some interesting reports on the digital marketing landscape; most of which are free if you register.
The Economist Intelligence Unit's latest marketing intelligence
Hubspot has some great resources to get you started, including checklists, top tips and articles. Check out their library.
Find out what you can learn from the big brands with Interbrand's Top 100 Global Brands Report.
For smaller businesses, take a look at Mark Ritson’s Hacks for Small Businesses to go BIG
Royal Mail's report and training on programmatic mail
Case Studies
Clients' marketing issues, solved.
