Fractional Marketing Director Services

Expert marketing leadership on your terms.

As your business grows, marketing becomes more complex, and having the right strategic leadership makes all the difference. But hiring a full-time marketing director is not always the right option, especially for businesses with smaller teams or fluctuating needs.

Your marketing in expert hands.

That’s where I come in. As an experienced marketing professional with over 30 years’ experience, including leading marketing for major brands like John Lewis, I provide fractional marketing director support tailored to your business goals. You get expert marketing leadership without the cost or commitment of a full-time hire.

What is a fractional marketing director?

A fractional marketing director is a senior marketing expert who works with your business on a part-time or retainer basis. I act as your outsourced marketing director, delivering strategic planning, hands-on support, and leadership, all tailored to the hours and budget that suit you.

You get the benefits of a full-time marketing director without the overheads, payroll complexities, or long-term contracts.

Why work with me as your fractional marketing director?

  • Proven marketing expertise: Over 30 years of experience working with both big brands and small businesses means I understand what drives results at every level.

  • Tailored strategic support: I work closely with you to understand your unique challenges and craft a marketing strategy that fits your goals and resources.

  • Hands-on approach: From strategy to execution, I roll up my sleeves and get involved, whether that’s refining your messaging, planning campaigns, or reviewing performance.

  • Flexible and scalable: You only pay for the time and support you need, with the option to increase or decrease hours as your business evolves.

  • Accountability and clarity: Regular 1:1 sessions keep your marketing on track, ensuring you see progress and clear results.

The benefits of having a fractional marketing director

  • Cost-effective expert leadership without the expense of a full-time hire

  • Consistent strategic focus that keeps your marketing aligned with business goals

  • Improved marketing ROI through targeted, professional activity

  • More time to focus on running your business while marketing is managed proactively

  • Faster decision-making and course correction with expert oversight

  • Access to broad marketing knowledge including branding, SEO, social media, content, and paid ads

Ready to get expert marketing leadership without the full-time cost?

If your business has a growing marketing need but can’t justify a full-time marketing director, or if you want expert guidance without the hassle of recruitment, fractional support is a perfect fit.

Let’s talk about how fractional marketing director support can help your business grow. Book a free consultation today and find out how I can support your marketing success.