Frequently Asked Questions
1. What is a marketing strategy and why do I need one?
A marketing strategy is a clear plan outlining how you attract, engage, and convert your ideal customers. Without it, your marketing can be unfocused, wasting time and money.
2. How much should I spend on marketing?
Marketing budgets vary by business size and goals, but a general guideline is 5-10% of your revenue. The key is investing wisely in strategies that deliver measurable results.
3. How can I get more leads for my business?
Start by clearly defining your ideal customer and tailoring your message to them. Use a mix of online visibility, networking, and content marketing to attract and nurture leads.
4. What’s the difference between marketing and sales?
Marketing is about creating awareness and interest in your business, while sales focuses on converting that interest into paying customers.
5. How do I know if my marketing is working?
Track key metrics like website traffic, enquiry numbers, conversion rates, and sales growth. Regularly reviewing these helps you adjust and improve your marketing efforts.
6. Should I focus on social media marketing or SEO?
Both have value. Social media helps build relationships and brand awareness, while SEO improves your website’s visibility on search engines to attract organic traffic. A balanced approach tailored to your audience works best.
7. Can I do marketing myself or should I hire a professional?
You can start with DIY marketing, but having expert support ensures your efforts are focused and effective, saving you time and improving results.
8. How often should I update my marketing plan?
Marketing plans should be reviewed and adjusted at least quarterly to respond to market changes and business growth.
9. What’s the easiest way to get started with marketing if I’m overwhelmed?
Start small with one clear goal, such as improving your website messaging or reaching out to your network. Build from there with simple, consistent actions.
10. How important is branding for my small business?
Branding shapes how your customers perceive you. Clear, consistent branding builds trust, helps you stand out, and supports all your marketing efforts.
11. What types of businesses do you work with?
I specialise in marketing strategy and support for service-based businesses and small companies, helping them get clear on their offer, attract the right customers, and grow sustainably.
12. How can Claire Best Marketing help my business grow?
I provide tailored marketing strategies, planning, and hands-on support designed to save you time and increase your leads and sales without the overwhelm. Find out more about my services.
13. What marketing services do you offer?
From marketing audits and strategy development to flexible ongoing support packages, I help you build clear messaging, improve your positioning, and generate more enquiries.
14. How is your approach different from other marketing consultants or agencies?
I bring over 30 years of experience with major brands, but work closely with small businesses to deliver practical, easy-to-implement marketing plans that focus on clarity, conversion, and visibility all without agency overheads. Find out more about me.
15. Do I need a marketing strategy if I’m just starting out?
Yes! A clear marketing strategy lays the foundation for all your marketing efforts, helping you reach the right customers and avoid wasting time or budget on ineffective tactics.
16. Can you help if I’m already marketing but not getting results?
Absolutely. I’ll review what you’re doing, identify gaps, and help you create a focused plan that builds on your existing efforts for better results.
17. What kind of businesses benefit most from your services?
Service-based businesses such as consultants, coaches, surveyors, and other professionals who want to grow steadily with strategic marketing tailored to their unique offers.
18. How do I know which marketing package is right for me?
I offer a free consultation where we can discuss your goals, challenges, and budget, then I’ll recommend the best option to suit your needs. We’ll have a no-pressure conversation about your business and marketing, and I’ll share insights on how you can improve your strategy and next steps you can take.
19. How long does it take to see results from marketing work?
Marketing is an ongoing process, but with clear strategy and focused action, many clients start seeing positive changes within a few weeks to a few months depending on their goals.
20. Can you help with creating marketing content or just strategy?
I offer both strategic guidance and practical support, including reviewing or creating content to ensure it’s clear, compelling, and aligned with your marketing goals.
22. How do I get started?
Simply get in touch to book a free consultation via my website, and we’ll take it from there!