I’ve been approached by some fledging businesses recently to ask my advice on starting up, so I’ve been reflecting on what I wish I’d known or someone had told me 10 years ago. Here’s my top 10 thoughts.

Sustainability is not just a trend; it is a strategic necessity for businesses looking to build brand loyalty, differentiate in the marketplace, and meet changing customer demands. In this joint blog, with sustainability expert Alex Huges, we look at how sustainability can create a competitive advantage.