Rebranding your business: why it's much more than a new logo
Rebranding your business is about much more than a new logo. Drawing on a recent client rebrand, I look at what really goes into the process, from research and positioning to implementation and getting your team on board.
5 Questions to Ask Yourself Before You Rebrand
Thinking about rebranding? Before you start, ask these five essential questions to make sure your next move delivers clarity, confidence and commercial results.
Why We Choose One Brand Over Another and What That Means for Your Business
Why do people pay £4.50 for a loaf at Gail’s when Greggs sells bread for £1.50? Or choose Patagonia over Mountain Warehouse? We don’t just buy products, we buy what they represent.
This blog explores why customers are drawn to some brands over others, what great brands do differently, and how clarity, consistency and connection drive real commercial results.