Why We Choose One Brand Over Another and What That Means for Your Business

Why do people pay £4.50 for a loaf at Gail’s when Greggs sells bread for £1.50? Or choose Patagonia over Mountain Warehouse? We don’t just buy products, we buy what they represent.

This blog explores why customers are drawn to some brands over others, what great brands do differently, and how clarity, consistency and connection drive real commercial results.