What Is a Fractional Marketing Director and How Can They Help My Business Scale?
Marketing, Marketing Strategy Claire Best Marketing, Marketing Strategy Claire Best

What Is a Fractional Marketing Director and How Can They Help My Business Scale?

As your business grows, you’ll quickly realise that marketing is no longer something you can do on the side or as an afterthought. You need expert marketing leadership to drive growth, but hiring a full-time marketing director isn’t always feasible or necessary. That’s where a fractional marketing director can be a game-changer.

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Selling a Service
Marketing, Planning Claire Best Marketing, Planning Claire Best

Selling a Service

So, are there differences when we come to selling a service over a product? While many concepts are the same, this article looks at some fundamental issues if you’re trying to sell a service and how you can best overcome them.

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