Quick Wins You Can Make in December To Get Ahead in January
December often gets labelled as a slowdown month. Enquiries dip, clients switch off, and the pace naturally eases as people prepare for the festive break. But this quieter stretch is one of the most valuable windows in your year.
Not just for big strategic planning, but for the small, practical “quick wins” that sharpen your marketing and give you a real advantage when demand rises again. And it could rise quickly…will you be ready? Rightmove sees a major traffic spike on Boxing Day every year as buyers begin their search for a new home and start looking for support. The same momentum flows into the new year across most service sectors.
Most businesses start their planning in the same week their customers start searching. Those who get ready earlier always feel the benefit.
Here are some smart, simple, quick wins you can tackle this month.
1. Review your homepage for clarity
Your homepage has one job: help people understand what you do, who you help and why they should choose you. And you have roughly five seconds to make that happen.
Ask yourself:
• Is it instantly clear what you offer?
• Does your ideal client recognise themselves?
• Is the next step obvious?
A few tweaks here can instantly increase enquiries.
2. Follow up on warm leads
December is the perfect time to reach out to anyone who asked for a quote, downloaded something from you or showed interest earlier in the year.
People are reflective, inboxes are quieter, and decisions feel easier. A simple “Just checking in before year-end” can turn into real business.
3. Tighten your quote or proposal template
Most proposals are too long, too technical or too focused on process.
Make yours:
• Clear
• Easy to scan
• Value-led
For surveyors in particular, this is where bookings are won or lost. Clients often compare quotes that are not like-for-like. A clear, benefits-led proposal helps you stand apart from cheaper competitors instantly.
4. Refresh your Google Business Profile
A quick update here can lift your local visibility fast. In less than half an hour, you can:
• Add fresh photos
• Update your services
• Refresh your description
• Post a short update
• Request a couple of reviews
It all helps your business appear more active and trustworthy.
5. Simplify your offer
If you find it difficult to explain what you do in a single sentence, your clients will struggle even more. Strip out anything that creates confusion. Make your offer tighter, clearer and easier to understand.
Simple always converts better.
6. Ask for two new testimonials
You do not need twenty testimonials. Two recent, relevant and specific ones placed near your key calls to action make a measurable difference.
If you already know who to ask, it takes five minutes.
7. Update your LinkedIn profile
People check LinkedIn before they choose a supplier. Make sure your profile works for you.
A stronger headline, a clearer About section and recent activity all help build trust.
8. Improve your About page
Your About page should not be a timeline of your career. It should explain who you help, the problems you solve and why your approach works.
A cleaner, more benefits-led page keeps people reading and helps conversions.
9. Create one simple follow-up email
You do not need a long sequence. One useful follow-up email after someone downloads a guide or enquires is enough to keep the conversation warm.
Consistency wins.
10. Simplify your website navigation
Too many choices overwhelm visitors. Tighten your navigation so people can find what they need quickly.
Small change, big impact.
Make December Count……
These quick wins do not require big budgets, long workshops or new systems. They simply help you create clarity, improve first impressions and set up strong foundations before the new year rush.
Most businesses start their planning in the same week their customers start searching. If you act now, you’ll meet January with confidence while others are still trying to catch up.
If you’d like help tightening your offer or sharpening your messaging before the new year, my Clarity Pack is a simple and affordable place to start.
Claire Best Marketing helps service-based businesses gain clarity, sharpen their messaging, and create marketing strategies that truly convert. With 30 years of marketing experience from major brands, Claire brings senior-level expertise tailored to the unique challenges of small and medium-sized enterprises.
Claire works closely with business owners to remove guesswork and wasted effort, delivering straightforward, practical plans designed around each client’s goals. Supported by a trusted team of specialists, she provides expert marketing support without the overheads of a traditional agency.
Whether you want to learn how to market effectively yourself or hand over the entire process, Claire empowers you to focus on running your business while she drives your marketing success.
claire@clairebestmarketing.com | www.clairebestmarketing.com