Rebranding
A rebrand is one of the most powerful marketing projects you can undertake. Whether you want to reposition your business, appeal to new markets, move away from a dated perception, or modernise your identity, a well-planned rebrand can completely change how people see, feel, and engage with your business.
But a brand is more than a logo or colour palette. It is the story you tell, the experience you deliver, and the promise you keep.
Using my Marketing Alignment Method, we always start with clarity: who you are, what you stand for, and why customers should care, before moving into conversion and visibility. It means your new brand will not just look good, it will work hard to support your long-term growth.
That is where I come in.
How Can I Help Businesses Rebrand with Confidence?
When I lead a rebrand, I bring three roles together to make sure the result is both strategic and commercially effective.:
1. Marketing Director
I lead your rebrand with clear direction, insight, and structure. Together, we define your brand positioning, identity, and messaging, and then plan how to launch and communicate your new brand to your target audiences.
2. Project Leader
From brief to launch, I manage the rebrand process, coordinate designers, copywriters, and web developers, and keep everything on time and on budget.
3. Strategic Partner
I bring an outside perspective, challenge your assumptions, and represent the customer voice throughout. I also facilitate stakeholder input to make sure decisions are aligned and progress stays on track.
Why Work With Claire Best Marketing?
Proven Rebrand Expertise - I have led multiple rebrands including for well-known brands such as John Lewis and understand every stage of the process from strategy to stakeholder engagement.
Trusted Specialist Network - I collaborate with a trusted team of creative experts including designers, copywriters, and web developers, all experienced in delivering successful rebrands.
Experience You Can Rely On - With over 30 years in marketing, including senior roles leading national brands, I now help ambitious SMEs rebrand with clarity, confidence, and commercial purpose.
Let’s Get Your Brand Aligned for Growth
If you are planning a rebrand or wondering whether it is the right time, let’s talk. I can help you create a brand that reflects who you are today and supports where you want to go next.
Or explore my blogs to start thinking strategically about your next move:
TO REBRAND OR NOT REBRAND - THAT IS THE QUESTION
There’s no doubt a successful rebrand can make a company. In this blog, we look at some famous rebrands and what we can learn about their choice to rebrand.
5 QUESTIONS TO ASK BEFORE YOU START A REBRAND
Rebrands are a great way to reposition your business, appeal to new markets or simply modernise your identity. Here’s 5 questions to ask yourself before you embark on the rebrand.
There’s also a helpful rebrand case study that Claire Best led and what we can learn from the process.