Marketing For Surveyors
Attract more of the right enquiries in the right areas, increase your fees confidently, and stop worrying about where your next job is coming from.
Most clients struggle to tell the difference between surveyors, so they choose based on price. I help you stand out, attract better properties, and show your value clearly so you win more of the right work.
I’ve been providing expert marketing to small businesses for nearly 10 years. This includes surveyors whom I’ve helped create steady streams of leads that turn into surveys, valuations and party wall agreements.
Free Guide: “How to Handle Price Objections (Without Lowering Your Fees)”
You’ve done the quote. The client goes quiet or tells you someone else is cheaper. Sound familiar?
This short, practical guide shows you how to respond without discounting, how to make your value clear, and how to convert more of those conversations into paid jobs.
- What to say when price is pushed
- How to make your value feel tangible
- Simple ways to attract fewer price shoppers
Why Surveyors Work With Me
More Enquiries: Be visible where your clients are actually searching
Better Quality Leads: Attract people who value expertise, not just the cheapest price
Industry Know-How: I understand the surveying sector and how your clients buy
No Cookie-Cutter Packages: You get a tailored plan that fits how you work
Local Exclusivity: I won’t work with a direct competitor in your area
Support Beyond the Website: Help with converting leads, not just generating them
“Before working with Claire, I was taking on survey jobs in areas I didn’t really want to cover - driving too far and wasting valuable time. I knew Claire had worked with surveyors before, so I got in touch. She took the time to understand how I work and where I wanted to focus. She reviewed my website in detail and made it much more relevant to the local areas I wanted to target. She also helped with Google optimisation, and the results have been excellent. My organic search visibility has gone up significantly, especially in the locations i wanted to focus on. I’m now getting better enquiries and working more smartly. I’d definitely recommend her.”
What’s Included in Your Marketing Plan
Review and improve your current marketing
Help you get found on Google
Create a clearer offer that speaks to the right clients
Optimise your website to convert more visitors
Strengthen your emails, follow-ups, and calls to action
Support you with handling objections and closing more work
How Will Marketing Help Me?
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To grow you need a steady supply of enquiries. We’ll help you by improving your rankings on Google searches, local advertising and other ways to ensure customers looking for a survey or valuation find you and ask for a quote.
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Ultimately the deal is sealed with what you have to offer. Customers will shop around and if you can’t offer more than the competition then you’re going to lose out, We’ll work with you to understand your key strengths, and marry these with what customers are looking for. We’ll then make sure we shout about these in your literature, on your website and other media.
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Unless you’re lucky enough to have a high street position, your website is your shop front. More than 80% customers will research online first. However your website isn’t just a credibiity check, we’ll create a great website that helps you get found on google and convinces customers to pick up the phone or ask for an online quote.
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There’s no point in working hard to bring in leads if you can’t convert them. We’ll look at your current conversion rates, which enquiries are converting and identify ways to create more profit from your enquiries. This may also mean looking at where the enquiries are geographically located and ensuring you’re making the best use of a surveyor’s time.
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It costs on average 7 times more to acquire a customer than to retain one, but when the average person moves every 20 years, it’s not as if there is an abundance of surveys to provide each customer. So how can you make more of your existing customers? At CBM we’ll help you increase referrals and look at building relationships with other professionals who can offer year-round enquiries.
“Transformational is the phrase that comes to mind when I think about Claire. For the past couple of years, she has been pivotal to our business and continues to achieve excellent results. I have been impressed with her passion and creativity to help us stand out in a crowded marketplace. And, of course, her reliability, consistency and dependability. Claire would be a true asset for any company and comes with my heartfelt recommendation”
MARKETING SERVICES
You might have particular marketing needs. Together with my team of trusted specialists in their field, I can support you with:
Marketing Strategy
Website Optimisation
Google and Social Ads
SEO and Copywriting
Email Marketing
Customer Retention
A little about me….
I’ve been a marketer for more than 20 years. I’m known for helping ambitious business owners scale by delivering marketing that makes a difference. I’ve worked with surveyors for more than 4 years now, so not only do I know about marketing, I understand your industry too.
BUT, I never work with two surveyors in the same location, so you can guarantee I’ll give you all my best-kept secrets for successful marketing.
I have run successful marketing departments for well-known brands such as John Lewis and Prudential, been on the board of AIM-listed companies and run my own business since 2015, so I understand what it takes to grow your business and what good marketing looks like.
My clients rely on me to get the job done so they can get on with theirs.
Ready to Stop Competing on Price?
Book a free 30-minute consultation. We'll review your current marketing, and I’ll give you straightforward, practical advice you can act on right away.