Marketing For SURVEYORS
With the market slowing down and less people moving have you seen a reduction in your enquiries? Would you like a steady stream of leads to fill your diary with? We can help. We’ve been providing expert marketing to small businesses for nearly 10 years working, helping them to create steady streams of customers.
HOW WILL MARKETING HELP ME?
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To grow you need a steady supply of enquiries. We’ll help you by improving your rankings on Google searches, local advertising and other ways to ensure customers looking for a survey or valuation find you and ask for a quote.
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Ultimately the deal is sealed with what you have to offer. Customers will shop around and if you can’t offer more than the competition then you’re going to lose out, We’ll work with you to understand your key strengths, and marry these with what customers are looking for. We’ll then make sure we shout about these in your literature, on your website and other media.
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Unless you’re lucky enough to have a high street position, your website is your shop front. More than 80% customers will research online first. However your website isn’t just a credibiity check, we’ll create a great website that helps you get found on google and convinces customers to pick up the phone or ask for an online quote.
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There’s no point in working hard to bring in leads if you can’t convert them. We’ll look at your current conversion rates, which enquiries are converting and identify ways to create more profit from your enquiries. This may also mean looking at where the enquiries are geographically located and ensuring you’re making the best use of a surveyor’s time.
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It costs on average 7 times more to acquire a customer than to retain one, but when the average person moves every 20 years, it’s not as if there is an abundance of surveys to provide each customer. So how can you make more of your existing customers? At CBM we’ll help you increase referrals and look at building relationships with other professionals who can offer year-round enquiries.
ACCESS TO A TEAM OF MARKETING EXPERTS
Marketing is a very broad subject, and requires different skills depdendent on what you’re trying to do. Just like many agencies, we have a team of experienced and trusted associates from copywriters and web developers, to branding specialists and graphic designers, who we can use to implement your marketing. However, the beauty of CBM is you only pay for them when you need them. As a small company ourselves, we know how to make the most of a small budget.
If you’d like to create a steady stream of enquiries, we can help. With regular monthly marketing support, we can build all the right foundations and put in place marketing tactics and help you make the most of your marketing budget.
Start Now with the Surveyor Enquiries Checklist
If you’re looking for more enquiries, download this checklist and identify the areas most in need of improvement. Prioritise these areas and watch the enquiry rate grow.
“Transformational is the phrase that comes to mind when I think about Claire. For the past couple of years, she has been pivotal to our business and continues to achieve excellent results. I have been impressed with her passion and creativity to help us stand out in a crowded marketplace. And, of course, her reliability, consistency and dependability. Claire would be a true asset for any company and comes with my heartfelt recommendation”