the positioning effect
From Vague to Magnetic: Refining Your Offer for Autumn 2025
Join this 6-week summer school to gain clarity, confidence and a pitch-perfect offer that attracts the right clients.
Summer intake starts July 18 - limited to 5 spaces.
What Is the Positioning Effect: Summer School?
A small-group programme (max 5 people) designed to help you define your offer, stand out from the competition, and create a message that sells. All in just 6 weeks!
Whether you’ve got a rough idea or something that just isn’t landing, this is your chance to refine, simplify and get confident with how you talk about what you do.
How It Works: Week-by-Week Breakdown
Week 1: Clarity & Diagnosis
✔ Define goals, understand your market and identify your ideal client
Week 2: Shaping Your Offer
✔ Tighten up your offer, plug the gaps, and align it with what clients need
Week 3: Messaging That Attracts
✔ Create confident, clear messaging you can use anywhere
Weeks 4–5: Implementation
✔ Test your new messaging in real conversations, proposals and content
Week 6: Review & Refine
✔ 1:1 review session to troubleshoot, tweak and lock in your message
What You'll Get
3 x 90-minute online group sessions
1 x 90 minute review session
Accountability and support throughout
A tried-and-tested process that gets results
A small, safe group of like-minded business owners to test ideas and share honest feedback
A clear, confident pitch you can use across your website, emails, and conversations
Cost: £325 + VAT
Is This for You?
✔️You are a service-based business
✔️You know your offer needs more clarity and punch.
✔️You’ve got an offer that’s not quite converting
✔️ You want more impact when you talk about your services
✔️ You’re ready to make the second half of 2025 count
About Claire Best
Hi, I’m Claire Best. I’ve helped service-based businesses refine their offers and fill their diaries with marketing that actually works. I bring clear thinking, practical strategies, and a no-fluff approach. If you’re ready to move from “meh” to magnetic, you’re in the right place.
But don’t just take my word for it…….
“Claire brings a rare blend of warmth, insight, and strategic clarity. Her thought-provoking questions, paired with her supportive accountability nudges, helped me gain clarity, stay focused, and keep moving forward. I’m genuinely excited about what I’m working on now!”
Dates & Booking
Starts: Thursday 18 July 2025
Sessions: Online via Zoom
Limited to 5 spaces only
FAQs
What if I can’t attend all the live sessions?
Recordings will be available, and you can submit your questions before the session.
Do I need a finished offer?
To get the most out of the sessions, this is about refining or reshaping an existing offer. If you’d like support with the launch of a new service, then please get in touch.
What happens after I book?
You’ll receive a welcome email with dates, links and next steps.
If you want to feel confident in your offer and ready to hit the ground running this September…
Let’s make this summer count.