Why We Choose One Brand Over Another and What That Means for Your Business
Rebrand, Brand, Marketing Strategy Claire Best Rebrand, Brand, Marketing Strategy Claire Best

Why We Choose One Brand Over Another and What That Means for Your Business

Why do people pay £4.50 for a loaf at Gail’s when Greggs sells bread for £1.50? Or choose Patagonia over Mountain Warehouse? We don’t just buy products, we buy what they represent.

This blog explores why customers are drawn to some brands over others, what great brands do differently, and how clarity, consistency and connection drive real commercial results.

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What Is a Fractional Marketing Director and How Can They Help My Business Scale?
Marketing, Marketing Strategy Claire Best Marketing, Marketing Strategy Claire Best

What Is a Fractional Marketing Director and How Can They Help My Business Scale?

As your business grows, you’ll quickly realise that marketing is no longer something you can do on the side or as an afterthought. You need expert marketing leadership to drive growth, but hiring a full-time marketing director isn’t always feasible or necessary. That’s where a fractional marketing director can be a game-changer.

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