Why We Choose One Brand Over Another and What That Means for Your Business
Why do people pay £4.50 for a loaf at Gail’s when Greggs sells bread for £1.50? Or choose Patagonia over Mountain Warehouse? We don’t just buy products, we buy what they represent.
This blog explores why customers are drawn to some brands over others, what great brands do differently, and how clarity, consistency and connection drive real commercial results.
What Is a Fractional Marketing Director and How Can They Help My Business Scale?
As your business grows, you’ll quickly realise that marketing is no longer something you can do on the side or as an afterthought. You need expert marketing leadership to drive growth, but hiring a full-time marketing director isn’t always feasible or necessary. That’s where a fractional marketing director can be a game-changer.
Why Should I Pay For A Marketing Expert?
Discover why investing in expert marketing support drives business growth, improves results, and saves time. Learn how monthly marketing help can transform your marketing from cost to strategic investment.
How SEO Can Help Small Businesses Thrive
Over 90% of consumers use search engines to find products and services online, often relying on the top results they see. Small businesses without a strong online presence risk being invisible to potential customers. SEO is a powerful tool that can level the playing field for small businesses.
Why A Website Review Matters for Small Businesses
75% of users judge a company's credibility based on its website design. That’s why ensuring your website is up-to-date and effective is more. But where do you start? This blog looks at how a website review can help you.
The Importance of Marketing Strategy
In a highly competitive marketplace, having a well-defined marketing strategy is critical for driving sustainable growth. In this blog, we will explore the pivotal role of marketing strategy in business growth and how it can unleash the true potential of a company.
McKinsey's Latest Consumer Trends October 2022 - What This Means For Your Marketing
A survey released by Mckinsey this week highlighted rising prices as the number one concern for consumers in the UK, regardless of age. Do you need to review your pricing, your product or the people you are targeting?
5 Steps to better marketing in 2022
What should you be doing and how do you kickstart your marketing so that your business can move forward in 2022?
Here are 5 steps to kickstarting and improving your marketing as we head into 2022: