5 Quick Wins to Make Money in Q4
Q4 might not be shorter than any other quarter, but it does feel different. It’s the final stretch of the year. The moment to bring in extra revenue, hit your targets, and create momentum that carries into January.
If you’re running a small business with a team of fewer than 100 people, chances are your resources are already stretched. You don’t have time for marketing experiments that take months to pay off. What you need are fast, practical actions that can deliver results before the year ends.
Here are five proven quick wins you can put in place right now:
1. Re-engage existing customers
Your fastest wins nearly always come from the people who already know and trust you. Yet so many businesses forget to go back to past clients.
A simple email, call, or check-in message can be enough to spark a new project, repeat order, or referral. It doesn’t need to be fancy. Sometimes just reminding people you’re there is all it takes.
Quick action: Make a list of your top 10 past customers and reach out this week.
2. Create a Fast-Start offer
Big projects can feel like a commitment, especially towards the end of the year. Instead, bundle one of your most valuable services or products into a short 30-day package with a clear outcome.
This kind of “Fast-Start” offer is easy to buy, easy to deliver, and gives clients a quick win. It also creates a natural entry point into your longer-term services.
Quick action: Pick one high-value service you already deliver, strip it down to the essentials, and package it as a 30-day sprint.
3. Revive stalled proposals
Every business has them. Proposals that went out but never got signed off. Often, it’s not a “no”, it’s just “not now”.
With Q4 budgets still needing to be spent, revisiting these conversations can be surprisingly effective.
Quick action: Go back through the last six months of proposals and send a simple message:
“Still interested in [outcome]? I’ve got the capacity to start before Christmas if the timing’s right.”
4. Add urgency to your offer
Decision-makers often need a reason to move quickly. By adding a time-sensitive incentive, you help them take action now rather than later.
This doesn’t have to be discounting. It could be a valuable bonus, a free add-on, or priority scheduling if they commit before a certain date.
Quick action: Decide on one incentive you can add to your existing offer. Something that genuinely adds value and feels time-bound.
5. Turn proof into pipeline
Social proof builds trust fast. Case studies, testimonials, and reviews are some of the most powerful tools you have — yet many businesses don’t use them enough.
Sharing results from happy clients not only strengthens your credibility but also makes it easy for prospective clients to picture themselves working with you.
Quick action: Collect three short testimonials from happy customers. Share one each week on LinkedIn with a clear call-to-action.
Take action
You don’t need to overhaul your whole marketing strategy in Q4. Pick one or two of these quick wins, act on them now, and you’ll:
Generate extra revenue before year-end
Strengthen relationships with existing clients
Set yourself up for a stronger start to 2026
If you’d like help deciding which quick wins will deliver the biggest return for your business, let’s chat. I offer a free 45-minute growth call to prospective new clients. Find out more
Claire Best Marketing helps service-based businesses gain clarity, sharpen their messaging, and create marketing strategies that truly convert. With 30 years of marketing experience from major brands, Claire brings senior-level expertise tailored to the unique challenges of small and medium-sized enterprises.
Claire works closely with business owners to remove guesswork and wasted effort, delivering straightforward, practical plans designed around each client’s goals. Supported by a trusted team of specialists, she provides expert marketing support without the overheads of a traditional agency.
Whether you want to learn how to market effectively yourself or hand over the entire process, Claire empowers you to focus on running your business while she drives your marketing success.
claire@clairebestmarketing.com | www.clairebestmarketing.com