Marketing Resources
Creating Your Unique Proposition.
A compelling proposition clearly communicates the value you offer. Here are six structured ways to phrase your proposition, each with examples to guide you
Turn features into value.
Don’t compete on price. Demonstrate your value to customers, stand out from the crowd and even raise your prices.
Download these resources
Discover how to move from talking about features to showing real value with my Benefits Ladder framework and six ready-to-use proposition examples. Download these guides today and get practical tools you can apply straight away.