Selling a Service
So, are there differences when we come to selling a service over a product? While many concepts are the same, this article looks at some fundamental issues if you’re trying to sell a service and how you can best overcome them.
McKinsey's Latest Consumer Trends October 2022 - What This Means For Your Marketing
A survey released by Mckinsey this week highlighted rising prices as the number one concern for consumers in the UK, regardless of age. Do you need to review your pricing, your product or the people you are targeting?
5 Steps to better marketing in 2022
What should you be doing and how do you kickstart your marketing so that your business can move forward in 2022?
Here are 5 steps to kickstarting and improving your marketing as we head into 2022:
"The wise learn many things from their enemies"
Aristophanes, a Greek poet once said “The wise learn many things from their enemies”. So should we fear our competition or learn from them?
How to Create a Great website?
If you're thinking of creating a new website or refreshing an existing one, here's 5 must-haves to create a great website in 2021.
5 Questions to ask Yourself Before you Rebrand
Rebrands are a great way to reposition your business, but success relies on more than picking the right colour. Here’s 5 questions to ask yourself before you embark on the rebrand process.
To Rebrand or not Rebrand....That is the Question.
There’s no doubt a successful rebrand can make a company. In this blog, we look at some famous rebrands and what we can learn about their choice to rebrand.
Finding Your Ideal Customer Series. Article 4 : Creating the Perfect Customer Profile
In the final article in this series of ‘Finding Your Ideal Customer’ we look creating a customer profile and using it to drive marketing success.