"The wise learn many things from their enemies"
Aristophanes, a Greek poet once said “The wise learn many things from their enemies”. So should we fear our competition or learn from them?
How to Create a Great website?
If you're thinking of creating a new website or refreshing an existing one, here's 5 must-haves to create a great website in 2021.
5 Questions to ask Yourself Before you Rebrand
Rebrands are a great way to reposition your business, but success relies on more than picking the right colour. Here’s 5 questions to ask yourself before you embark on the rebrand process.
To Rebrand or not Rebrand....That is the Question.
There’s no doubt a successful rebrand can make a company. In this blog, we look at some famous rebrands and what we can learn about their choice to rebrand.
Finding Your Ideal Customer Series. Article 4 : Creating the Perfect Customer Profile
In the final article in this series of ‘Finding Your Ideal Customer’ we look creating a customer profile and using it to drive marketing success.
Finding Your Ideal Customer Series. Article 3 : 4 Ways to Describe Your Audience
In the third in the series of ‘Finding Your Ideal Customer’ we’re looking at different variables to describe and differentiate your audience.
Finding Your Ideal Customer Series. Article 2 : 5 Ways to Identify Your Ideal Customer
In the second in this series of ‘Finding Your Ideal Customer’ we look at the 5 ways to explore possible customers and hone in on your ideal customer.
Finding Your Ideal Customer Series. Article 1 : 5 Reasons Why It's So Important
In the first in this series of ‘Finding Your Ideal Customer’ we look at the 5 main reasons it’s important to focus on an ideal customer and what the benefits of having an ideal customer are.